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NTP Co. (Ngọc Thịnh Phát Investment Co., Ltd.) carries the mission of connecting customers with a diverse culinary world through innovative restaurant concepts, refined experiences, and heartfelt service – making every meal not just an act of dining, but a journey of sharing emotions and celebrating the joy of life.
Through our three core business areas – Culinary, Import & Export Services, and Retail – NTP Co. has become a leading enterprise in developing the art of gastronomy in Vietnam and neighboring markets, where each dining experience reflects creativity, emotion, and the spirit of Vietnamese culture.
We believe that sustainable growth stems from five core values:
(1) Customer-Centricity
(2) Creativity
(3) Acting with Heart
(4) Integrity – transparency, honesty, and keeping commitments in all relationships
(5) Human Development.
These are not only our guiding principles but also the inspiration that drives NTP Co. to constantly evolve and create distinctive values.
From our early beginnings with restaurant concepts such as Shamoji Robata Yaki Hanoi, JAZ Izakaya, Ume Yakiniku, Kasa Sushi, Kimono Elegance, The Kiseki-ro,... NTP Co. has continuously explored and redefined the culinary experience. Each concept represents a way of life, built upon culture and experience, bringing balance between mind and emotion, and enriching the landscape of modern Vietnamese cuisine.
